Twelve years ago, the birth of his daughter Atha Sharod, inspired creative designer Robert to “marry” his passion for design with his love for his daughter giving life to Atha Sharod which recently launched a Bridal line.
Brides-to-be and other patrons were treated to a sneak preview of the “White Collection – LUXE” at Loft on Lake this past Sunday. The new “LUXE” line presented at the show consisted of several elegant, couture wedding gowns all made from 100% silk and French imported laces.
Guests were made to feel like they were attending a real wedding having an opportunity to sample cake from Reuter’s Bakery, enjoy live music from The Bons Vivants, taste food from Norman’s Bistro and Cedar’s Mediterranean, & sip wine from Fenn Valley Vineyards & Wine Cellar. As a special treat vocalist Karen Dade performed with the band.
Other preferred vendors in the Bridal Industry were present, too, including Fancy Candies & Sweet Buffets, bouquet painter Reenie Rose, illustrator Rosemary Fanti, wedding photographer Tuan H. Bui, The Left Bank jewelry & bridal finery, & Teaa’s Flowers. And handling all PR & Media requests as well as greeting all guests for the event was Mikeya Summerville founder of iT Factor Agency.
Hosting the evening & introducing the designer & his gowns were Chicago Models founder Marco Foster and Fayshell Fajardo – CEO & president of her own TV show – The Fayshell Fajardo Show.