New Era has finally made it’s way to the midwest setting up shop in none other than the Windy City! The newest flagship location is located at 201 S. State Street (just north of Adams). This is the very first owned & operated retail location in the midwest and with 2 levels and a total of 4,500 square feet it also happens to be the largest New Era shop in existence. With almost 9 decades in the business, being known as the official on-field cap of the MLB, and even spotted on runways – you better believe we were excited to welcome New Era to Chi-town and even more excited to be invited to the VIP grand opening this past Thursday night. A huge thanks to the Chicago Blogger’s Network for making sure we were involved.
From 8PM-11PM, New Era’s newest location opened it’s doors for a private party exclusive to VIP invited guests only allowing them a sneak peak at their newest and largest location. Guests were able to shop the hottest in headwear, satiate their appetites with light bites including mini hotdogs and chicken wraps, quench their thirst with a fully stocked open bar, and move to the beats of DJ J2K of Flosstradamus & Hollywood Holt fame.
And what is a celebration without cake & gifts? New Era delivered there, too. Mini cupcakes in a variety of flavors (including an insanely delicious chocolate peanut butter) with the New Era logo were passed out to guests and before leaving all attendees received New Era Backpacks filled with goodies including t-shirts, belts, mini hats, etc all donning the brand’s logo.
The second floor hosted an even more exclusive VIP party for select guests. The lucky few also went home that night with a very special limited edition New Era cap embroidered with the Chicago Skyline. Only 300 of those caps exist and NowYouKnow was lucky enough to go home with a few.
The newest New Era store officially opened it’s doors to the public this past Saturday. if you haven’t made it over there yet, be sure to swing by when you get a chance to check out some of the hottest caps plus apparel and accessories for men and women. My personal favorite… these adorable animal hats which have become quite popular and the fact that as an adult I can actually get away wearing – what would otherwise be deemed absurd wear for an adult – makes them all the better!